Selected work / Real estate and built environment
A portfolio that reads as proof, not decoration.
Long buying cycles, few enquiries, each one worth a great deal. The old site described the company. The new one shows the schemes, the process and the people, in the order a partner checks them.
Website design, Framer build, SEO
The brief
Commercial property developer
Nobody signs a commercial property deal off a homepage. They read, compare, check who delivered the last three schemes, then get in touch. The old site made that research hard: a projects page with four images and no detail, a team page with no names, and a form that asked for everything before giving anything.
Search was the second problem. The company ranked for its own name and very little else, while the schemes it had actually delivered were invisible.
At a glance
- Sector
- Real estate and built environment
- Services
- Website design, Framer development, SEO and AEO
- Platform
- Framer
- Delivery
- Design, build and search as one track
The challenge
The work was hidden behind adjectives.
Our approach
Structure first, then craft.
Structure
We rebuilt the site around the questions a partner asks, in the order they ask them: what have you delivered, where, with whom, and who do I speak to. Claims moved to after the evidence rather than in front of it.
Scheme pages
One template with room for the brief, the constraints, the delivery approach and the imagery, so each scheme reads as a record rather than a slideshow.
Search
Technical foundations first, then location and sector pages written with real market context instead of the city name swapped in. Schema so the company and its schemes are legible to search engines and AI assistants.
Build
Framer, with the scheme template driven by a CMS collection, so the team adds a new project without design help or a release.
What shipped
The detail that mattered.
- A scheme template carrying brief, location, constraints and delivery detail, not only photography.
- Location and sector pages with genuine market context, written rather than templated.
- Organisation, project and FAQ schema so the work is readable by search engines and AI assistants.
- Named people with real roles and a direct route to each of them.
- A Framer CMS the team uses to publish a new scheme in an afternoon.
Where it landed
Proof, not promises.
The site now answers the research a partner was doing anyway, on the site instead of somewhere else. Enquiries arrive further along, with the scheme and the question already named.
Rankings and enquiry volume are the client's to share, not ours. We will take you through the numbers on a call once they have been cleared.
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Start here
Tell us what you are building.
A short call, no pitch deck. You describe where you are and what is not working, and we tell you what we would do about it and roughly what it takes.
Full case studies, including named clients and outcomes, are shared on a call once the client has cleared them.