Growth / SEO and AEO
Answer engine optimization agency for teams that need to be found in search and cited in AI answers.
People still search. They also ask ChatGPT, Perplexity and Google AI Overviews, and take the answer without clicking. Both habits need the same underlying work: a site that is fast, structured and clear enough that a crawler and a language model can both tell what it says.
Certified Framer studio. 7+ years in growth and web. Clients in 17+ countries.
The problem
Most sites lose in AI search for boring reasons.
Not because of algorithms. Because the page is slow, the heading structure is decorative, the key claim is buried in the third paragraph, and there is no schema telling anyone what the page is.
A model reading your site has less patience than a person. It does not infer. It does not scroll past a carousel to find the point. If your answer is not stated plainly and marked up properly, it gets skipped in favour of a competitor who wrote a clearer sentence.
Meanwhile the traditional side of the problem has not gone anywhere. Sites still ship with broken canonicals, orphan pages, four-second load times and metadata written by whoever was closest to the CMS. Most of what wins in AI search is unglamorous. That is the good news: it is fixable.
Our approach
How answer engine optimization actually works.
One job, not two
We treat SEO and AEO as one job. They share a foundation. A site that loads quickly, has a coherent structure and states things plainly does better in both. We are sceptical of anyone selling AEO as a separate discipline with a separate invoice.
Structure is a design decision
SEO decisions get made while the site is being designed rather than retrofitted after launch, which is usually why retrofits are expensive. One team, no handoffs.
Honest timeline
Technical fixes show up in weeks. Competitive rankings and AI visibility take a few months. Anyone promising faster is either lucky or lying, and you cannot buy the first one.
Five phases
Five phases, run by one senior team.
Technical audit
Speed, crawlability and site structure: the things that quietly cap everything else and that models penalise hardest. Output: prioritized fix list and site speed report.
Research
We map what your buyers actually search and ask, then find where competitors are answering and you are not. Output: keyword research, topic clusters, competitive gap analysis.
On-page optimization
We rewrite metadata, fix content structure and rebuild internal linking so authority reaches the pages that need it. Output: optimized metadata, internal linking plan, content structure fixes.
AEO structuring
We restructure pages around clear, self-contained answers, add schema markup, and cut hedging language that models cannot parse into a citation. Output: AEO-structured content, schema markup, AI-citation test results.
Ongoing optimization
We track rankings and AI visibility monthly, then act on what moved instead of reporting at you. Output: monthly ranking report, AI visibility tracking, ongoing recommendations.
Every engagement includes
- Technical SEO audit: speed, crawlability, indexation, structure
- Keyword and topic research: search terms and the questions behind them
- On-page optimization: metadata, headings, internal linking, content structure
- AEO structuring for AI answer engines: direct answers, clean hierarchy, schema markup
- Content gap analysis: what competitors answer that you do not
- Monthly ranking and traffic reporting, plus AI citation tracking with recommendations
If your site only needs three of the six, we will tell you that in the audit rather than bill you for the other three.
Why Urest
Facts we can stand behind.
- Certified Framer Studio
- 7+ years in design and growth
- Clients in 17+ countries
- One senior team of five, no handoffs
- Design, development and growth under one roof
- Based in Poland, working across Europe and the US
Common questions
Answers, up front.
Answer engine optimization is the practice of structuring content so AI tools like ChatGPT, Perplexity and Google AI Overviews can understand it, trust it, and cite it as a source. In practice it means clear self-contained answers, logical heading hierarchy, schema markup, and fast, crawlable pages. The goal is not to rank a blue link but to be the source the answer is built from.
SEO optimizes for ranking positions in a list of results. AEO optimizes for being quoted inside an answer that may never show a list at all. The technical foundation is nearly identical (speed, crawlability, structure), but AEO puts far more weight on schema markup, plain declarative phrasing, and answers that survive being lifted out of the page they came from.
Answer engine optimization is worth it if your buyers research before they buy: B2B software, professional services, education, real estate and considered purchases generally. Those are exactly the queries AI tools answer directly, and being uncited there means being invisible at the research stage. It is worth less if you sell on price, on impulse, or entirely through a marketplace.
Cost depends on the size of the site, the state of its technical foundation, and whether ongoing monthly work is included. We scope after the technical audit, so the price reflects what your site actually needs rather than a package guess made before anyone looked at it. A small, clean build costs meaningfully less than a large site with years of accumulated structural debt.
Start here
Find out what is actually broken before you commit to anything.
A short call. We will look at your site, tell you where the obvious losses are, and be straight about whether this is worth doing now or in six months. Small senior team in Poland, working with clients across Europe and the US. No pitch deck: numbers matter more than adjectives here.
Small senior team, based in Poland, working with B2B and premium brands across Europe and the US.